engineered virality is not endearing. you know what’s cool? going on the computer in 2009 and seeing a video called like “egg” with horrible resolution, clicking on it on a whim, and it’s the funniest thing you’ve ever seen in your fucking life. that’s incredible. because while you sit back and laugh, what’s quietly fueling your enjoyment is the realization that i almost missed this. one click, and i would have missed this thing that i love so much. it’s almost existentially charming, because if something so unassuming can be so wonderful then there must be wonderful things waiting to be discovered all around. i must be able to go in my backyard and find a world under every rock i turn over.
© 2024 maddie wiener
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